I have always wanted to try Too Faced's Shadow Insurance primer because there are a lot of people who prefer it to Urban Decay's famous primer potion. I had to see what it's all about! Who would have thought that I will win Rai's give-away and this product will be part of it?? Well I did, it was actually the first (and hopefully not the last!) give-away I won, yay me!

First of all, I would prefer this to Urban Decay's original packaging any day! Shadow Insurance comes in a tube, which you can squeeze to the last drop. We all know the huge UDPP packaging dilemma.While the genie bottle is an adorable idea, it's just not economical because a lot of product gets stuck in it and as consumers we do not get our money's worth! Thankfully Urban Decay got the hint and improved their packaging.

Unlike UDPP, Shadow Insurance comes with a tip applicator, sorry no doe-foot applicator here. I do like the doe-foot applicator, but since I only use it for application and not for blending purposes, lack of it in Shadow Insurance isn't such a heartbreak for me.
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| Urban Decay Primer Potion (L) Too Faced Shadow Insurance (R) |
I find Shadow Insurance to be much creamier than UDPP, however I heard people complaining about the texture of their UDPP, some complained it was thicker while others' were much more runny. Due to its creamier texture, Shadow Insurance blends like a dream and gives you more time to work with it. Both products weigh the same at .35 oz. and they both cost $18. I also feel that Shadow Insurance is fairly better at keeping glittery eye-shadows in place (meaning less fall-out) than UDPP. While there are many things I like about Shadow Insurance, I have found that it does crease in certain conditions (humidity) and in my case it lasts shorter than UDPP. I have worn UDPP in long days and nights, to special events, in hot climates and did not experience any creasing whatsoever. Shadow Insurance begins performing great, no shifting of eye shadows in the first 5-6 hours but then it all of a sudden creases. In conclusion, I like UDPP better in terms of staying power and its anti-creasing capabilities and I will continue to use it until something better (if any!) comes along!
What are your thoughts on Shadow Insurance? What is your favorite eye-shadow primer?





