Urban Decay 24/7 vs. Milani Liquif'eye

Hey everyone!

Finally a drugstore eyeliner with high-end brand quality! I'm getting close to finishing my Urban Decay 24/7 eyeliner in Zero so I had been on the lookout for my next eyeliner since I knew for a long time now that I won't be repurchasing Zero. I know a lot of people rave about Zero being the best eyeliner they ever used yadda yadda...To me, it's just an eyeliner. There are more things I don't like about it than I do. I hate that it's way too creamy that it doesn't feel like an eyeliner, it does budge, it doesn't stay put (It ended up on my crease more times than I can count!) I have to sharpen it way too many times that I believe I actually wasted half of the product, not to mention it is $17.00.

UD on top, Milani on bottom. Looking at my swatches, Zero does not even look black, it looks more like navy! 

What I think about Liquif'eye...

It's a true jet black eyeliner and it's marketed as a metallic eyeliner. I am not so sure about that because mine does not look metallic at all unless I hold it right under direct sunlight then I can see some super tiny pieces of glitter. I have mentioned a few times before that I use a black eyeliner every single day, so to me having a good black eyeliner is very crucial. It has a velvety texture and applies smoothly. It really does dry after application, that way it doesn't even have a chance of collecting in the corners of your eyes or bleeding under your lower lid, which Zero is good at doing. I think Liquif'eye has an exceptional quality and formula because it does stay put until you take it off. In fact I've noticed that it doesn't even come off that easy, which of course can be a downside for some. For me it's not because when it comes to make-up there is nothing I hate more than having raccoon eyes. So I'd really rather work a bit to take it off than have it end up all over my lids. I think this eyeliner is exactly how waterproof eyeliner should be! There is not much to say about packaging, it's matte black and has a clear cap. I actually like matte packaging more than shiny ones. Another thing I love about Liquif'eye is that it is paraben-free. I always get so happy when I discover paraben-free drugstore cosmetics! This eyeliner is only $5.49 which I think is a STEAL for the results it gives! There are a total of five colors, the other four are silver, gold, aqua and brown which I'll more than likely pick up as well. Hopefully they'll roll out more colors, I'd like to see some purples, blues and greens!


  1. Great comparison. Milani is really a GREAT drugstore brand.

  2. Thanks for this,I thought Zero was really black but the swatch makes the milani onw look loads darker. I wish they sold milani in the UK x

  3. Great post hun!!!This eyepencil looks amazing!How can I get it??:D

  4. yay you got it!!! new HG material seriously lol

  5. The mailani pencil is my fav in black and brown they last so long and dont smear so i dont have to worry about racoon eyes. and its so much cheaper than urban decay

  6. I feel the same way about Zero! I know a lot of people rave about it but it does nothing for me. I'll have to pick up one of the Milani liners.

  7. This is also like the Loreal Liquid eye pencil but the Milani is cheaper. I need one in grey. I'll have to go check it out and see if they have it.

  8. I love the Milani pencil as well!I bought it on a whim looking for an alternative to a pricey pencil, I think for me the most impressive aspect is that it actually stays put even on the waterline.

    Prior to this I purchased a Kohl pencil by L'oreal and one by Prestige and this is by far my favorite.

  9. I love the Milani liners. They are my favorites!

  10. Wow you're right Zero does not look black at all! I haven't seen Milani around in my area, so I don't think i'll be getting a chance to try it anytime soon...but I do love purple/blue liners, they are the perfect way to add a pop to your eyes!

    PS. Love your new layout!

  11. Milani is great! The pencil gives off a very true color! :)

  12. I'm with you all the way on this. Zero smudges all over the place! I have a few of the Milani eye liners. Have you seen my assorted eyeliner review featuring UD, Milani, Too Faced, and Sephora brand? LOL, sometimes I'm lazy to sharpen so I just grab whichever liner has just enough so I could use it! hahahaha


  13. Thanks for this post! Will try this since Im running out of Zero and I really dont like it coz it does fade and smudges on the corners of my eyes..grrr! Will buy this Milani one soon! :)

  14. Ah I love this liner, so glad you love it too! Great comparison! I'm glad someone else thinks UD zero really isn't that great :)

  15. @Rai, I believe this was my first ever Milani purchase, and I must say that I am amazed by their quality! I really love it! :)
    @ nicoletta, I know right, I felt kinda fooled by Urban Decay after I swatched both of the liners lol I didn’t know you guys don’t have Milani in UK! If you can order it online, do it. It’s a very good product! :)
    @ Thanks love, I really think it is amazing! I love the price too! :)
    @ Amira, yay I finally did! Totally HG!
    @ Jasmine, totally agree with you girl! I have yet to try other colors but I’m sure I will love them just as much :)
    @ Ann, It’s overrated, really. Just because it’s by Urban Decay it doesn’t mean it’s the best product out there. I mean I love Urban Decay but not all of their products are perfect such as their eyeliners. Give this Milani liner a try for sure ;)
    @ Kamani, I didn’t even know about the L’oreal pencils, oopps! I’ll have to check it out, thanks for letting me know :)
    @ JB, Couldn’t agree more! I like Prestige too, but I like Milani one much better :)
    @ veflexra, yay!! Can’t wait to try other colors :)
    @ Obsessed.Makup.Addict Too bad they are limited when it comes to color selection, they better do more colors or else….! Thanks lovey, I like it too! I’m glad to be over my pink obsession. I am not totally over it but I have finally toned it down a bit haha!
    @ Rainy Days and Lattes, it totally does, it’s a true black ;)
    @ NYCShopaholic, HAHA you crack me up!!! I haven’t seen your review, I’m going to check it out right now! You’re so funny!!! :)
    @ Miss Nikka, give it a try girlie, hope you love it as much as I do! :)
    @ ellamarie84, Oh believe me I’m soooo happy that I am not the only one who thinks this way about Zero! Glad we both love this! Yay!!! :)

  16. yay you got it!!! new HG material seriously lol